FEI "A Bond Like No Other"

I led the creation of a globally broadcast TV commercial for the FEI’s Olympic campaign, entrusted with full responsibility by the agency (Redtorch.)
Collaborating with the creative director, I assembled and directed my team to realise a unique vision that celebrated the profound bonds between riders, horses, and the multitude of other bonds that are evident throughout life.


Client: FEI
Agency: Redtorch
Production Company: Raw Motion Studio // (Rowan While)
Director/Producer: Rowan While
Assistant Director: Neel Panchal
Editor: Rowan While
DP: Rowan While, Simon Peter, Liam Turner
Production Assistant: Olivia Harriet
VFX/Motion: Murray Warb, Gavin Grant, Rowan While
Sound Design: Ben Price
With thanks to:
Hazel Craven from Horses Lanzarote
https://www.facebook.com/horseslanzarote
Olivia Harriet
www.instagram.com/oliviamaryharriet
Mia and Callum from The Heart Of Horsemanship
www.theheartofhorsemanship.co.uk